The Nordic North has long captivated travelers with its elemental power — landscapes carved over millennia and cultures shaped by centuries of story. Its beauty is majestic and deeply felt, revealing itself in ways that reward those who seek more than the surface.
Norwegian Adventures was founded to open this world with the depth, insight, and precision it deserves.
Founder & Visionary Leader — Four Decades of Expertise, Shaping Luxury Travel to Scandinavia
When Jan Sortland began designing bespoke journeys more than forty years ago — and later founded Norwegian Adventures in 2002 — luxury travel to Scandinavia was still undefined, unshaped, and largely unexplored.
Jan helped change that.
Through decades of exploration, intuition, and meaningful relationships across the Nordic world, he established a new benchmark for what Scandinavian luxury could be. His understanding of these landscapes — and the people who know them best — continues to guide the company today, forming the foundation of every journey we create.
As the founder and guiding force behind Norwegian Adventures, Jan remains deeply engaged in shaping every journey the company creates. He is known for his unmatched insight into Nordic nature, culture, and history — and for crafting experiences that feel both elevated and profoundly human.
Jan continues to lead with clarity, devotion, and a deep respect for the North that has shaped his life and work.
General Manager — Continuing the philosophy. Expanding the vision.
Supporting and enriching this legacy is Jan's daughter, Miriam, whose contemporary sensibility is helping shape the company's next evolution. She brings an intuitive understanding of today's discerning travelers — a new generation seeking authenticity, meaning, cultural resonance, and deeper connection to place.
Her perspective strengthens the foundation her father built, ensuring that Norwegian Adventures remains both timeless and relevant: grounded in mastery, enriched by fresh vision, and attuned to the way modern travelers dream, explore, and engage with the Nordic North.
Together, Jan and Miriam guide Norwegian Adventures forward with continuity, integrity, and a shared commitment to excellence.
Our team curates every element of your journey to your preferences and aspirations, creating conditions for authentic discovery at every turn.
